Differentiating between your ‘actual’ consumer and
your ‘target’ consumer is absolutely critical. We focus
predominantly on an aspirational target typology and
core insight when developing brand strategies. This is an
image of who consumers want be on a good day, whether
they’re making soup and want to be the best cook they
can be, or buying a shirt and want to be as seductive as
possible. Our starting point: why are consumers driven
to engage with this brand and what do they desire from it?
This psychological positioning builds a deep connection
leading to love, loyalty and advocacy.

– Consumer Typologies
– Brand Audit
– Brand Positioning
– Brand Architecture

Questions we are asked:

“My brand is losing market share and I can’t pinpoint
exactly why. I need help identifying how to turn it around.”

“I have a disparate portfolio with high cannibalization.
How can I optimize my range to drive incremental growth?”