Controversially brilliant
If you saw the huge mistake made at the Olympic football event involving North Korea…
The Mountain is still a Mountain
I was fortunate enough to go to the opening of Zhang Huan, The Mountain is…
Taking the need for ‘brand personality’ too literally?
This olive oil – called Charisma – has just been rebranded to combine its accessible…
Looks Good Enough To Eat
It’s great when two categories work together, even if they do so unknowingly (or, more…
Coca-Cola becomes energy conscious
Working with many beverage brands at the Gild, one of the most important questions a…
An Asian adventure Part 1 Hong Kong
Departing from a rain soaked London to Hong Kong and Vietnam I was interested in…
Continuing the saga, Coke vs Pepsi
If you have been reading the press this weekend, you’ll already know that Coca-Cola have…
Piddle Beer anyone?
On my quest to find products with strange names, I stubbled across Piddle Beer. Piddle…
For Humankind
I attended an amazing event last week in New York sponsored by Bing and Big…
Ice: The modern ritual for drink brand success
Baileys with ice. Magners over ice. And… Hooch over ice? Apparently, yes. The original alcopop,…