Mel Leaning
A recent trip to the Barbican’s Bauhaus: Art as Life exhibition showed that this hugely influential design movement is still as relevant today as when it started over ninety years ago.
A look at its rich, creative history from toys, crafts, typography, advertising to buildings and iconic furniture. Hats off Hans, Walter and Wassily. You were so fashion-forward it hurts.
Topped off with dinner at the innovative Jugged Hare close by. One of the best meals I’ve had out recently. A perfect finish.
Lizzie Carr
Philadelphia appears to be on an innovation run at the moment. In March, we saw Tyler report on the launch of the Philadelphia with Cadbury and today they have announced the launch of a new limited edition packaging design.
The new design features a lenticular lid – in simple language, you can tilt the package to reveal images of dishes that can be made using the product. The reverse of the lenticular gives full details of the recipe, allowing you to make the dish at home. These packs are all part of Philadelphia’s current campaign to show the versatility of the product in cooking.
Bruce Newman from Kraft Foods UK, said: “This is the latest part of our strategy to highlight the versatility of Philadelphia in new and exciting ways and to remain at the forefront of category innovation.”
Lizzie Carr
I thought I’d share my great find with The Gild followers ….
If you’re interested in learning about a craft from the past or a skill from the wiser generation, then look no further than The Amazings – a brilliant new volunteering model.
The Amazings is a social enterprise – not for profit organisation – for the retired, whereby they share their skills and knowledge with others for a small fee.
They have a whole host of classes on their website from ‘Retro Hair dos with Michael’ to ‘Make your own hammock with Judith to ‘Street photography with Andrew’.
Keep your eyes posted, as it is possible for an Amazing to turn up at one of our workshops.
Mel Leaning
I’ve just booked Pret A Diner. Giorgio Locatelli has teamed up with experimental artists and dining team, Kofler and Kompanie, for bespoke dinners in an atmospheric listed building. Looking forward to an alternative dining experience.
But hurry it’s only on until 30 June.
Mel Leaning
Gillian Wearing’s show at the Whitechapel Gallery is fairly strange but clever. Photos of individuals holding up pertinent phrases, different titled booths featuring shockingly masked people fessing up…to being a sex pest, to having drugged a recaltriant boyfriend or being beaten as a child. There’s a brilliant film of a mother and her two twin boys being interviewed, but with some jiggery pokery. Mum’s voice on a 10 year old’s body and vice versa.
Disturbing but thought provoking and original.
Ivan Lee
Every third Thursday The Gild go out to certain events that could widen our references. Last week we went to the GF Smith event ‘Beauty in the making’. The exhibition was in a cavernous basement of Victoria House in Bloomsbury, showcasing an excellent production of quality paper and traditional print processes.
Tyler Mallison
One of the things that makes us proud in this profession is seeing one of ‘our’ brands really embrace strategy recommendations. And Glenfiddich is a case in point. Since 2009, the core client team and all partner agencies have been dedicated to bringing the vision to life. It’s not gone unnoticed either — the business has experienced its best years of trading in its 125 year lifetime!
This latest ad that embodies this vision was spotted on my way into the office: a campaign created by Leagas Delaney, which celebrates the pioneering heritage of the Glenfiddich brand through supporting five wounded servicemen through the incredible challenge — physical and emotional — of climbing Mount Everest.
Tyler Mallison
I was among one of the first to experience the newest show at the Tate Modern — an ambitious retrospective of British artist Damien Hirst that was several years in planning. This represents the artists first ever, major restrospective of his work, which brings together many of the most iconic images.
This includes “The Shark” Aka The Physical Impossibility of Death in the Mind of Someone Living -1991, as well as “The Skull” Aka For the Love of God – 2007. Although packed due to extremely high attendance, it was great to see so many people engaging with the show — from hard core art-goers to small kids mesmerised by what they saw, softly whispering… “Mommy, is it dead?” as they peered into the perfectly formed formaldehyde tank filled with a serene looking, fluffy sheep.
Lizzie Carr
In the US, PepsiCo has introduced the world’s first ‘internet taste test’ marketing campaign on Facebook to encourage consumers to sample its new CSD Pepsi Next. The ‘test’ works by mining information about the user on Facebook, to match them with online personas created by a range of actors, gauging their reactions when they try Pepsi Next for the first time.
“To launch Pepsi Next, we’re focused on getting consumers to ‘Drink it to Believe it’ — even online, in a fun and uniquely digital way,” PepsiCo head of digital Shiv Singh said. “The Pepsi Next Internet Taste Test demonstrates how a brand can utilize social media to create consumer-driven, personalized branded entertainment.”
Pepsi Next is described as the first cola to deliver real cola taste with 60% less sugar.
What does this mean to the future of product testing?
Ivan Lee
False alarm people! It is literally just a place that sells fridges. I can not help but smile every time I drive past this ‘department store’ in Stoke Newington. Simple design at it’s finest!