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To fly, to serve

To fly, to serve

I have been flying recently. A lot. I used to be a British Airways customer,...

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Premiumisation

Premiumisation

On Monday 10 September the dynamic duo of Sarah & Lizzie (The Gild’s Creative Director...

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American Apparel: Meet Jacky

American Apparel: Meet Jacky

Not being a stranger to eyebrow-raising campaigns and controversy, American Apparel has again been making...

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Supersized essentials

Supersized essentials

Luxury brands are about pleasure, not practicality. Oh, the little things we spend a lot...

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Logos don’t matter anymore, experiences do!

Logos don’t matter anymore, experiences do!

You might cry, but I’m a designer! I don’t care about experiences… But as a...

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Recognising the fifty (billion) shades of red

Recognising the fifty (billion) shades of red

We all hear and read a lot in the news about ‘Red China’— the economic...

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Leading the way

Leading the way

After reading Unilever’s latest business strategy, I think we should all hold our breath and…

Read full article by Andrew Mulholland - February 29, 2012
Let the chocolate spread wars commence

Let the chocolate spread wars commence

According to the Grocer, Kraft Foods is about to unveil its latest innovation in spreadable…

Read full article by admin - February 29, 2012
Urban/street Trends for A/W 12

Urban/street Trends for A/W 12

So we can’t tell you what you will be seeing glide down the runway over…

Read full article by Stef Gilmore - February 29, 2012
Can ‘pop-ups’ prop up retail brands?

Can ‘pop-ups’ prop up retail brands?

In every hip city around the world, ‘pop-up’ shops and galleries have become a nearly…

Read full article by admin - February 29, 2012
Science and beauty

Science and beauty

At The Gild, we believe at a very broad-level, that balancing the ideas of ‘art’…

Read full article by Hayley Burnham - February 29, 2012
Hurry Sickness

Hurry Sickness

Do any of these statements ring true …. – Do you get impatient when you…

Read full article by Lizzie Carr - February 29, 2012

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