Recognising the fifty (billion) shades of red
We all hear and read a lot in the news about ‘Red China’— the economic…
Are We Saying Bye-Bye to our Heritage?
Last week, the press reported that Birds Eye could be taken over by the giant…
An ‘own-label’ new world?
According to a recent study by Mintel, private labels overtook branded labels in 2011, accounting…
The Future of Energy Drinks
The energy drink category, as yet, hasn’t stopped growing. Recent launches onto the market have…
Getting Closer to Your Consumer
If you’ve been reading the marketing press recently, you’ll have picked up on the push…
Worth the wait?
We Londoners are famed for our love of queuing but I put this down to…