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Listen-up! Turning social media insights into business advantage

Listen-up! Turning social media insights into business advantage

With the continued growth in social media, it’s no longer optional to listen to what your customers are saying about you. Social media insight enables marketers to listen into these social media channels…

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To fly, to serve

To fly, to serve

I have been flying recently. A lot. I used to be a British Airways customer,...

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Premiumisation

Premiumisation

On Monday 10 September the dynamic duo of Sarah & Lizzie (The Gild’s Creative Director...

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Logos don’t matter anymore, experiences do!

Logos don’t matter anymore, experiences do!

You might cry, but I’m a designer! I don’t care about experiences… But as a...

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Biscuit for Breakfast?

Biscuit for Breakfast?

This week we were invited by The Grocer to comment on the new McVitie’s breakfast…

Read full article by Jossie Clayton - July 29, 2012
Becoming a Vulture of Brand Culture

Becoming a Vulture of Brand Culture

‘Culture’ is a word which, despite a fairly consistent definition over time, we’ve started to…

Read full article by Jossie Clayton - July 29, 2012
American Apparel: Meet Jacky

American Apparel: Meet Jacky

Not being a stranger to eyebrow-raising campaigns and controversy, American Apparel has again been making…

Read full article by Hayley Burnham - July 29, 2012
Russia Grows Darker

Russia Grows Darker

Recent press from Moscow has reported that a bill passed by the State Duma (the…

Read full article by Lizzie Carr - July 29, 2012
Supersized essentials

Supersized essentials

Luxury brands are about pleasure, not practicality. Oh, the little things we spend a lot…

Read full article by Jossie Clayton - July 29, 2012
Interested vs Interesting – Finding a Purpose

Interested vs Interesting – Finding a Purpose

For those working in theater, film, or television, the story is God. It is everything….

Read full article by Francis Fallon - July 29, 2012
Apple: Running short of fresh fruit?

Apple: Running short of fresh fruit?

Apple: The innovator of our times. The one that changed the world with a piece…

Read full article by Jossie Clayton - July 29, 2012

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