We Londoners are famed for our love of queuing but I put this down to good manners and not a genuine enthusiasm for waiting in line. Recently there seems to have been a celebration of this custom with increasing numbers of restaurants forcing us to a standpoint for our supper.

Last week I [...]]]> http://www.the-gild.com/worth-the-wait/feed/ 0 http://www.the-gild.com/what-is-art/ http://www.the-gild.com/what-is-art/#comments Thu, 19 Apr 2012 16:21:04 +0000 Tyler Mallison http://www.the-gild.com/?p=5167 Tyler Mallison

One of the biggest and most talked about new art exhibitions in London is the first ever major UK retrospective of British artist Damien Hirst — himself, one of the most talked about and controversial living artists of our time!

Having experienced his early work firsthand in the mid-90′s and followed his progression [...]]]> http://www.the-gild.com/what-is-art/feed/ 0 http://www.the-gild.com/thanks-for-the-latte-starbucks/ http://www.the-gild.com/thanks-for-the-latte-starbucks/#comments Thu, 15 Mar 2012 10:01:37 +0000 Tyler Mallison http://www.the-gild.com/?p=5085 Tyler Mallison

Today marked a significant and orchestrated promotional push from Starbucks in the UK. Television ads amazingly announced last night that a free Latte was yours today before noon. And true to its word, Starbucks handed out countless Lattes this morning with a wide smile, impeccable organisation, grace, good quality coffee and most importantly, [...]]]> http://www.the-gild.com/thanks-for-the-latte-starbucks/feed/ 0 http://www.the-gild.com/leading-the-way/ http://www.the-gild.com/leading-the-way/#comments Wed, 29 Feb 2012 21:18:23 +0000 Andrew Mulholland http://www.the-gild.com/?p=4922 Andrew Mulholland

After reading Unilever’s latest business strategy, I think we should all hold our breath and keep our fingers firmly crossed. Doing well by doing good is not just a CSR mantra, they look deadly serious about this and I think this is what the world has been waiting for.

Capitalism in its [...]]]> http://www.the-gild.com/leading-the-way/feed/ 0 http://www.the-gild.com/let-the-chocolate-spread-wars-commence/ http://www.the-gild.com/let-the-chocolate-spread-wars-commence/#comments Wed, 15 Feb 2012 16:49:17 +0000 Tyler Mallison http://www.the-gild.com/?p=4809 Tyler Mallison

According to the Grocer, Kraft Foods is about to unveil its latest innovation in spreadable cheese to the UK market. It’s an indulgent mash-up of two key tasty ingredients (soft spreadable cheese and chocolate) as well as, more importantly, two of its key power brands in their respective categories: Philadelphia and Cadbury.

As [...]]]> http://www.the-gild.com/let-the-chocolate-spread-wars-commence/feed/ 0 http://www.the-gild.com/urbanstreet-trends-for-aw-12/ http://www.the-gild.com/urbanstreet-trends-for-aw-12/#comments Wed, 15 Feb 2012 16:42:12 +0000 admin http://www.the-gild.com/?p=4756 Stef Gilmore and Tyler Mallison

So we can’t tell you what you will be seeing glide down the runway over the next few weeks, but we can let you in on some the urban/street trends that you can expect to see at the end of the year, thanks to our recent trip to Bread & [...]]]> http://www.the-gild.com/urbanstreet-trends-for-aw-12/feed/ 0 http://www.the-gild.com/can-pop-ups-prop-up-retail-brands/ http://www.the-gild.com/can-pop-ups-prop-up-retail-brands/#comments Thu, 09 Feb 2012 15:41:53 +0000 Tyler Mallison http://www.the-gild.com/?p=4719 Tyler Mallison

In every hip city around the world, ‘pop-up’ shops and galleries have become a nearly ‘permanent’ feature (ironically) in the creative urban landscape. In equal measures, craft studios and limited edition print shops have become the counterbalance to the industrially manufactured mass goods we have come to love and voraciously consume.

The latest entry, [...]]]> http://www.the-gild.com/can-pop-ups-prop-up-retail-brands/feed/ 0 http://www.the-gild.com/science-and-beauty/ http://www.the-gild.com/science-and-beauty/#comments Wed, 08 Feb 2012 12:44:37 +0000 admin http://www.the-gild.com/?p=4703 Hayley Burnham

At The Gild, we believe at a very broad-level, that balancing the ideas of ‘art’ and ‘science’ is the secret of brand success.

And for many years, the beauty industry has failed miserably at finding this balance. Historically, beauty-brands have tried to sell the ‘art’ of beauty through romanticised, emotive adverting campaigns [...]]]> http://www.the-gild.com/science-and-beauty/feed/ 0 http://www.the-gild.com/hurry-sickness/ http://www.the-gild.com/hurry-sickness/#comments Wed, 08 Feb 2012 12:28:26 +0000 Lizzie Carr http://www.the-gild.com/?p=4706 Lizzie Carr

Do any of these statements ring true …. - Do you get impatient when you have to wait inline to buy a sandwich at lunchtime? - Do you go off and do something else whilst you’re waiting for the kettle to boil? - Do you friends or partner tell you to slow down [...]]]> http://www.the-gild.com/hurry-sickness/feed/ 0 http://www.the-gild.com/our-top-trends-for-2012/ http://www.the-gild.com/our-top-trends-for-2012/#comments Mon, 30 Jan 2012 14:07:59 +0000 admin http://www.the-gild.com/?p=4642 At this time of the year, we see and read articles from a variety of agencies with their predictions for 2012. Some are worth the paper they’re written on, others are a bit bland and old hat. So, we thought we’d compile The Gild’s trends and top tips for 2012.

The re-shaping of Asia: looks [...]]]> http://www.the-gild.com/our-top-trends-for-2012/feed/ 0