Tyler Mallison

Last night the signs of Fashion Week started to emerge all over central London. One event that I stumbled upon is the ÖÖ space on Berwick Street in the heart of Soho. ÖÖ [û:] evidently means ‘night’ in Estonian and showcases the work of three young designers with Nordic roots. Curated and organized by Keskula Network in collaboration with Embassy of Estonia, the dreamlike space showcases a new slow fashion platform 7SMIC by Marit Ilison, 003-unustamise project (‘the project of forgetting’) by menswear designer Magnus Lõppe and footwear from Kaspar Paas, currently a bespoke shoemaker at John Lobb. It features unconventional menswear and quirky footwear with a gentle flamboyance and clever tailoring.