Tyler Mallison

With the news of this year’s ‘hot’ films and oscar-nominations recently revealed, we are reminded of the beauty of old. The two films with most nominations – Hugo and The Artist – are both love letters to the early days of cinema; and My Week with Marilyn, War Horse and Midnight in Paris have also captured historic moments as well as our imaginations.

Beyond the cinema, this same yearning for heritage and authenticity continues to play an influential role in the our brand preferences for consumer goods. This was further highlighted at the recent Bread & Butter fashion trade show in Berlin where a host of brands promoting their authentic roots and genuine craft took center stage.

I was particularly impressed by the ‘L.O.C.K. Manufactury: Made in Germany’ installation, which celebrated true craftsmanship. The carefully crafted products represent genuine passion and the enduring quality of tried-and-tested methods. This was supported by many international brands that share this belief, such as Levi’s Made and Crafted, Barbour, Woolrich, Nigel Cabourn and Redwing Shoes among others.

It’s inspiring to see so many high quality durable products, the passion for the process of making and new “old” stories reframed for today’s consumers. In a world where we sometimes rush to the new, latest and greatest, there’s also comfort in past beliefs and techniques. This is probably why we continue to willingly part with our hard-earned £12 for two hours of escaping to another, more romantic view of ‘the way things were’ in the cinema.