December 2010
As we close the year, we’re delighted to announce that
2010 has been a record year. Passion for our clients’
brands, their consumers, a bunch of new client wins
and good, honest hard work means we can celebrate
significant year on year growth and five new talented
consultants in our team. A huge thank you to everyone
who has supported us in 2010.
November 2010
We pitched against two of London’s finest innovation
agencies and we won. It’s always a delight to beat
respected peers. A wonderful project and the beginning
of an exciting partnership with Chiquita in Switzerland.
October 2010
Peter Werth is a 35 year old British fashion brand which
won FHM’s Fashion Brand of the Year in 2002. Since then
the brand has slid into relative obscurity amidst increasing
High Street competition. Peter Werth was bought by a
Private Equity company in 2008 with a mission to turn it
around. In late 2010 they asked us to completely revamp
the brand and return it to its former glory we’ve gone
through a comprehensive insight, strategy and design
review for Peter Werth. We can’t reveal it just yet, but
the new direction is fantastic and everyone’s very excited.
We launched to trade at Bread & Butter in Berlin in January
and we will launch to consumers later in 2011. The brand’s
return to former glory is just a matter of time!
October 2010
We’re beside ourselves with excitement that we’ve just
started to work with Unilever, a business we’ve coveted for
years. In fact, one member of our team said she’d lose her
right arm to get the chance.
Great news (Unilever, not the arm)!
October 2010
TM Lewin is a tailored shirt retailer with the most
phenomenal product, but it’s deeply undervalued
by consumers. We’re delighted to have just started
a long-term relationship with them to rebuild value
into the brand and product.
October 2010
In 2009 we worked extensively with Glenfiddich to create
a brand positioning to help reverse market share decline of
the world’s number one single malt whisky. Our positioning,
considered the best direction for the brand for many years,
was used as the foundation for the global One Day You Will
campaign by their ad agency. Check it out in Times
Square, GQ, The Times, Central London and many sites
around the world.
August 2010
East London, where new trends are born. A melting pot
of creatives from all walks of life trying out new things and
breaking moulds. Tapping into this leading edge culture
and using it to build brand equity is a worthy quest for many
brands. Red Bull, already well-connected to what’s current,
challenged us to truly get under the skin of this London
sub-culture. We interviewed opinion formers and leading
edge consumers in their favorite bars to experience ‘their
social world’. We identified emerging themes and created
consumer portraits. To bring our findings to life, we created
an installation in Red Bull’s offices, a world in which they
can really immerse themselves.
Photography courtesy of Adrian Purser.