Name: Sarah Groom

Job at The Gild: Creative Director

About you: Open, excitable, adventurous.

Experience: Creative Director for Ray of Light for 5 years (part of the Exposure Group before merging with Exposure Innovate to become The Gild). Creative Director at The Gild for 2 years. 16 years experience in this fabulous business. Invaluable experience across retail, fmcg, media, beauty. Clients include Colgate-Palmolive, Lindt & Sprüngli, Kraft Foods, SABMiller, Turner, MTV & Lego.

Art or science? Art. Part of my DNA (science touch).

Memorable project moment: Living in a stunning 20+ bedroom mansion for an innovation project, so we could absorb the ‘in home’ experience.

A secret: Design and sketch costume designs.

Out of the office: A magpie. Forager of parks, ironmongers, junk shops. Building Jabberwokies with my children. Determined to get 8 days out of 7.

Consultancy superpower: I can read minds. It’s a