Name: Simon Massey

Job at The Gild: Managing Director and Owner

About you: Passionate, energetic, bright and balding

Experience: 18 years experience, headed up The Gild for eight years, travelled the world and worked on the finest brands known to man, from Glenfiddich and Peroni to Hot Wheels, MTV and Lego. Previously owned and ran ‘nineyards’ where we created Magnum Seven Sins and drove Route 66 in a Cadillac for a photo shoot.

Art or science? Both. Studied Design and Marketing.

Memorable project moment: Watching Pulp play in front of my new brand for the Reading Festival in 1997, I am music obsessed.

A secret: I was in a BBC drama series of Wuthering Heights when I was eight years old.

Out of the office: Playing Lego with my two boys, belting the stress away with kick boxing training, hunting through dusty shops for more chairs to add to my collection.