Lizzie Carr

According to Simon Kuper in the Financial Times in December, the secret to Sir Alex Ferguson’s success is due to being a great manager. The key to his success is ‘the ability to survive and thrive in a company’. Apparently, he has done this through:
1. Embodying the values of the club’s brand in himself.
2. Building strong relationships with every group within the club.
3. Always looking to the future.

This seems like a set of very straight-forward rules that every good manager should be following. In fact, these are fundamental skills that every person in a consultancy should live by so they build lasting bonds with their client and their client’s brands. There are obviously others, but these are enough to start with.