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Urban/street Trends for A/W 12

Stef Gilmore and Tyler Mallison

So we can’t tell you what you will be seeing glide down the runway over the next few weeks, but we can let you in on some the urban/street trends that you can expect to see at the end of the year, thanks to our recent trip to Bread & Butter, Berlin. As ever, there were numerous trends in varying degrees, so we have picked out 4 of our favorites.

colorful continues
Having been around for a couple of seasons now, colorful bottoms continue to trend, but in a more quirky, detailed way. Key players and jean specialists showcased creatively colorful jeans – they have experimented with dyeing effects, different prints and piecing. Brands including G-Star and One Green Elephant are continuing to brighten up the high street.

Spot the details
We noticed an increase in unconventional identity placement and quirky detailing a while ago but Bread & Butter confirmed our suspicions. Brands are stepping beyond traditional fashion cues to increase product engagement. Peter Werth is continuing to buck tradition by moving their shirt logos down from the breast to less assuming areas. Also, Mood of Norway is replacing traditional care label information with witty sayings like “made with love by really really pretty blonde girls”.

Eye eye
According to the show, there doesn’t have to be bright sunshine to wear bright shades come autumn. This AW you can expect classic, vintage shaped shades in bright, modern materials. Brands like Spitfire, Lotho and Adidas Original have produced gorgeously bright yet distinctly vintage glasses for AW12.

Dandy does denim
Given the display of sharp, gentlemanly jeans, men about town will more frequently be opting to wear jeans with their shirt and jackets. This year saw a noticeable increase in the smarter, modern jeans with a twist. In a nut shell, brands are using old manufacturing techniques to create new modern cuts.