The first time we worked with Rizla they asked us to help
them re-enter the festival circuit in a subtle, underground
and ‘non-big-brand way’. We created three limited edition
festival packs; ‘Mud’ for Glastonbury, ‘Legend’ for The
Isle of Wight and ‘Gatecrasher’ for Download. We sampled
50,000 packs at each festival and the response was
incredible. They’ve become collectors’ items and can
still be found on eBay.

Since that first escapade we’ve worked on several new
products and launches, developed trade-up strategies,
designed glow-in-the-dark New Rave packs and generally
had lots of good times.

For the last three years we’ve been working with the
Central Marketing team in partnership with local market
representatives on some astonishing global insight,
positioning and strategy projects. We can’t share them
with you quite yet, but we’ll tell you all about them,
as soon as we can.