Beer. What’s not to love? We’ve worked with SABMiller
on a huge variety of projects spanning many disciplines,
such as Embedding Trends, Brand Clinics, Consumer
Closeness and Ideation Toolkits, Building Emotion into
Beer, NPD and Brand Strategy on Premium Brands.
We’ve worked in Russia, Poland, South Africa, Czech
Republic, The Netherlands, UK and Colombia.

One of our favorites was a project on innovation for
in-home consumption. We hired a house and lived
in it with our clients for two days, discussing their
consumersand generating new product ideas. Much
fun, great results.

Trend is also critically important to SABMiller, so we’ve
been working with them to see how global trends combine
with local trends to impact their marketing strategy within
key markets.

The enjoyment of working with SABMiller comes
not only from the fact that their various teams
(Group, Europe and the individual markets) are all like
a bunch of good friends and easy to get along with, but
also because the organisation is a collection of local
markets working towards global behaviors.

A fascinating challenge.