{"items":["e0895bc7-540c-4fbd-b25d-66582fd84f69","5bb4afde-006c-4ddb-ab89-88e2ab3cfed3","f76fb265-7d67-4d77-ab24-2758602a1910","0e2b3d86-6f8c-4c55-9d68-871f5aac06f9","ffb2a8ed-bdea-4884-9fd7-a2188d32b390","fb865be3-97e7-4dac-8754-03de8e441121"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":2.5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"6|bottom|undefined|fill|true|undefined|1","isRTL":false,"minItemSize":120,"fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":true,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"onClick","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":3,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"flex-start","galleryTextAlign":"left","galleryVerticalAlign":"flex-start","itemClick":"nothing","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":0,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":"color-5","itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":6,"thumbnailSize":120,"useCustomButton":false,"itemOpacity":{"themeName":"color_15","value":"rgba(44,44,43,0)"},"itemFont":{"style":{"italic":false,"bold":false,"underline":false},"family":"avenir-lt-w01_35-light1475496","preset":"Custom","editorKey":"font_2","size":30,"fontStyleParam":true,"value":"font:normal normal normal 30px/37px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontSlideshow":{"family":"din-next-w01-light","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px din-next-w01-light,din-next-w02-light,din-next-w10-light,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"raleway","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px raleway,sans-serif;"},"itemDescriptionFont":{"family":"raleway","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px raleway,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(44,44,43,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(44,44,43,1)"},"loadMoreButtonText":"Load More","loadMoreButtonFont":{"family":"raleway","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":14,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 14px/1.4em raleway,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(44,44,43,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(44,44,43,1)"},"isAccessible":false,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":4193,"position":"","galleryWidth":985,"galleryHeight":4193,"scrollBase":0}}
Wild Turkey
/
Defining the strategy for a wonderful bourbon that had lost its way. Creating a positioning to inform packaging design, communications and a campaign with new creative director, Matthew McConaughey.
Brand positioning
Innovation
Portfolio strategy
Resulting in:
12% growth in the US
8% growth worldwide