At The Gild Collective we firmly believe in working for the greater good rather than just profits and fees which is why, when we were approached by The Brain Tumour Charity, we jumped at the chance to collaborate with them. One of the most challenging aspects of the project was discussing the illness with major stakeholders and those affected by brain tumours. After a great deal of in-depth work we developed a new brand positioning and creative direction. Thought provoking and humbling work. For more information about the charity, or to donate, click here.